Predictive Analytics for E-Commerce
If you’re like most online retailers, you face these common challenges: Competition in similar verticals High marketing budgets High cost of customer acquisition High Customer attrition Low profit...
View ArticleRealtime Voice of the Customer
I’ve been working with my best clients on integrating realtime Voice of the Customer (VoC) technologies into their e-commerce operations. The results have been enlightening and profitable! When I first...
View ArticleThe CIO should become the CDO
The role of CIO as Chief Infrastructure Officer is becoming increasingly irrelevant. IT budgets have shifted to Marketing. Corporate infrastructure is moving to the cloud. So what’s left? Data. Enter...
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What’s your SCAM Strategy for 2016?
Now that we’re in Q4, your technology strategy for 2016 should be well formed. So what’s your plan for SCAM? The Social, Cloud, Analytics, and Mobile (SCAM) stack presents a framework in which...
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